Picsha Prints: sizes, cropping, and lab-ready files

Picsha Prints is a print-ordering storefront under your brand. Customers order from their phone or camera roll, and every order lands in your admin as print-ready files at your exact cut sizes.

What the customer does

1. Uploads up to 500 photos. JPEG, PNG, WebP, and iPhone HEIC all work.
2. Picks a size and quantity for each photo, and any finishing options you offer, such as Glossy or Matte.
3. Adds more photos if they forgot some, with Add more photos, without starting over.
4. Adjusts the crop or touches up the photo in the built-in editor. The editor's frames are decorative borders printed on the photo itself, not physical frames.
5. Enters their name and an email or phone number, chooses pickup or shipping if you offer both, and pays.

Customer photos are deleted after 30 days. No customer account is needed.

Print sizes

Print sizes are fixed cut sizes you define on the admin page: width, height, and price, such as 4×6, 5×7, and 8×10. One size can be marked Most popular.

The ↑ ↓ buttons beside a size move it up or down the list. That list order is the order customers see, on the storefront and in the order builder — so you can put your best seller first without deleting sizes and adding them back.

Each size can also carry up to ten price breaks: a lower per-print price once the order holds that many copies of the size, counted across all of the customer's photos. For example, 4×6 at $0.49, 50 or more at $0.39, 200 or more at $0.29. Every copy of that size gets the lower price, and the storefront tells the customer how many more prints reach the next break.

Each photo is cropped to fit its size and rotated to its own orientation automatically. A 4×6 product prints 6×4 for a landscape photo. The Picsha AI finds the faces in each photo and places the crop around them, so a wide group shot keeps everyone in the print; a photo with no people is cropped from the center. The customer's preview shows exactly that crop, marked "cropped to keep the faces", and the print file matches it. Customers see a low-resolution warning when a photo is below 150 DPI at the chosen size.

You can also set a minimum order; see Customer contact details and minimum order.

Finishing options

Each size can offer finishing options — a surface (Glossy or Matte), a border, mounting, gift wrapping, whatever you finish prints with. Open Finishing options under a size on the admin page and add an option: its name, its choices, and an optional extra cost per print for each choice.

• Customers pick one choice per option, once per size for the whole order. All of their 4×6s are Matte, or all are Glossy; an order can't mix the two.
• The extra cost is added to every copy, on top of the print price and any price break, and shows on the storefront as the customer chooses.
• Tick Customer may leave this blank for an option that isn't required, such as gift wrapping. Otherwise the option needs a default choice, which is selected for the customer to start with, so an order can never arrive without one.
• Copy these options to every other size puts the same options on all your sizes in one click. It replaces whatever the other sizes had.

Prints sells paper prints only; it has no mats or frames of its own. If you mount or frame prints at the counter, offer it here as a finishing option.

The choices appear on the order, the customer's receipt, the print list, and each product's group heading in your admin. For a Lab store they travel with the order into Photogize Lab.

What you get

Once the order is paid, the files appear on the order in your admin page, grouped by product, one group per print size, matching the lines on the customer's receipt:

• A zip for each product, such as every 4×6 in one download, with a thumbnail of each photo under it. Click a thumbnail to download just that file. A small ×2 or ×3 on a thumbnail means extra copies.
• All products (zip) for the whole order, with a folder for each size. File names include the copy count when a photo has more than one copy.
• A printable print list with every photo's size, copies, and a thumbnail, grouped by product.

Every file is lab-ready, already cropped to the exact cut size. Thumbnails with an orange border need a look: the photo is low resolution, or the customer's browser couldn't crop it, so you get the original to crop yourself.

Print the files as they are; nothing needs re-cropping. Running Photogize Lab? Paid orders can go straight into its queue instead. See Sending orders to Photogize Lab.

Prints on the kiosk

Prints runs in kiosk mode on a touchscreen in your store, with photos coming in from a memory card, USB stick, or the customer's phone. See How the kiosk works for customers.

Questions? help@graphx.com